About Allan Cockerill
Allan Cockerill is an SEO copy writer and local marketing consultant.
Allan has been writing for a number of years, having completed a couple of courses with AWAI (The American Writers and Artists Institute).
He also completed a short business writing course at Mitchell College (now Charles Sturt University).
Specializing in helping individuals and businesses get their conversation right in the market place, one of his favorite quotes is from The Clue Train Manifesto:
‘Markets are conversations – Talk is cheap, silence is fatal..’
Allan uses this quote from The Cluetrain Manifesto to make the point that if you aren’t engaging with your customers, and listening to what they say, they could be talking to others, and you may not like what they say!
Building Local Business
Allan believes that local businesses are the backbone of their community, creating jobs and in turn attracting other jobs and opportunities to their local area.
He uses his seo copy writing skills to promote these businesses, helping them attain a higher place in local search results.
Using Social Media
Allan combines his experience on sites such as Facebook, Twitter and Linkedin with his writing and SEO skills to provide a balanced approach for his clients.
Creating a social media profile can be a handy tool for marketing, but there are a number of pitfalls to watch out for.
Social Media Marketing is a hot topic, and has been for some time.
Businesses need to tread warily in this area, as there is a lot of misinformation about the topic out there.
Finding a balance between being “social” and promoting products is essential for those wishing to avoid being labeled as spammers.
Writing Assignments
Writing articles for publication, and authentic web content for clients are part of the services offered.
Content needs to be able to be written in a way that makes sense to viewing public, as well as rating with search engines.
Allan also ghosts writes for select professional clients, and is able to “translate” industry jargon into copy that is easy to read and comprehend.
