Comments on: Is This The Profile Of The New Social Networker

By: Allan_Cockerill

Allan_Cockerill — Tue, 15 Jul 2008 00:32:09 +0000

The key thing that marketers on social networking sites don't realize is this - that rather than adding people to their lists, people are adding them to theirs. This in turn puts more responsibility on marketers to behave responsibly on these platforms, and to interact. Taken, you're not building a list! You are building a network of friends and asscoiates, which in the long run is more effective than a list can ever be… Cheers!

By: Robinson

Robinson — Tue, 15 Jul 2008 00:19:42 +0000

For your first statement I need a Plurk emicon right now!! Maybe I'll just flick you off to my own: ____To " rel="nofollow">http://www.flickr.com/photos/charlierobinson1966/...“>tepid “>http://www.flickr.com/photos/charlierobinson1966/...tepid this argument, it needs to be recognised that I don't need to build a list. ____I fully understand those that do for a specific purpose or reason (marketing an event for example). I do feel though that people using FaceBook and a few other sites got a bit crazed and obsessed at building "numbers" rather than "relationships" for no particular purpose other than being able to say they have "x number" of friends… It's that that I have rejected.____I don't like being just a number on someone's list. So, yep. I'm a real person. Glad you're a friend too xc

By: Allan_Cockerill

Allan_Cockerill — Mon, 14 Jul 2008 14:23:10 +0000

Well Charlie, I could hardly write about you on your own blog, now could I? I think that it is refreshing to see someone make a stand, and build quality relationships with people rather than giant lists of 'prospects'. Thanks for being totally real - it makes it so much easier to write about! Cheers!

By: charlie

charlie — Mon, 14 Jul 2008 11:45:59 +0000

Hi Allan… thanks ever so much for this flattering post. There I was asking you to write for me (as an expert) and you not only wrote, you wrote ABOUT ME and on YOUR POST. So, of course I am going to send all my publicity your way as I think you're a darling for doing it. Very clever boy!! But I love the article. Spot on. I promote my friends to the hilt offline and I will on. It gives me great pleasure to see others do well. Succeed. Grow. Prosper. Flourish. And if there's a few compliments thrown in along the way - well that's just our nature hey. You are right that I have weeded friends… and will continue to weed (sitting at 400 again currently). I enjoy the encounters I make along the way when they mean something - what's the point otherwise? I enjoy a banter with my local morning coffee shop (will even accept the odd price hike once in a while because we're all in business making a buck). But I like real and I hate being taken for a ride. I also hate being "marketed to". Just ask an ex-boyfriend who owned his own advertising agency (now that was funny)!!! I did say "ex". xc

By: Allan_Cockerill

Allan_Cockerill — Mon, 14 Jul 2008 07:43:20 +0000

G'day Jim, Locally I buy meat from Peter, stationery from Virginia, have my accountancy done by Bronwyn and have my computer gear upgraded and maintained by Simon. These are all real life people that I deal with all the time, and even if sometimes their prices are a little more than their competitors, I deal there because of relationship! These people have proven themselves over time, and so I continue to deal with them! Why should things be different on line? Cheers

By: JimBob51

JimBob51 — Mon, 14 Jul 2008 06:16:48 +0000

As you know I know Charlie reasonably well. Her last blog on interaction was particularly good advice. To bring value to this space one has to work it. Not only work it but be interactive in it. To stand on a box and preach without getting amongst the congregation is indeed dangerous. The principles of Web and Social Networking is merely a way to get into the audience whether it be for business or pleasure. The Social Network is quick to oust those who overstep the set of very broad guidelines that are acceptable practice.To sell ones message, product or service requires the same principles on line as they do off line. Identify the need to be satisfied and then satisfy it. The consumer will only ever buy the WIIFM. So how do you give them that. Well (lol) I think I am about to blog that one myself. The concept of becoming a Pied Piper that has a loyal following is dangerous, and to simply follow may see you off the cliff. There is no simple answer in providing service and interaction and listening to the client are the only successful ways I know and I do not seeing that change.