I’ve been wondering about how many followers I “need” on different sites lately.
If you are on a social media site for interaction, and getting to know people, the answer may be as many as you can comfortably handle.
In the case of networking for business, the answer would be similar, though a larger number could be expected.
As far as marketing is concerned, I can see the advantage in having a large following, though it would be wise to remember that your list of followers is not the same as an email marketing list.
Using email marketing with a firm like Aweber for example requires a ‘double optin’ process. People on Myspace, Plurk, Stumbleupon etc joined a social networking site, not your list.
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I maintain relatively small, (intentionally I might add), groups of friends on different sites.
Since starting this blog, and getting involved in social media a few years ago, I’ve found that if I write something that interests my friends, they tell their other friends, and I benefit…
Social networking has also been responsible for business opportunities that have come my way, particularly Share2Grow.
What do you think? Is social media all about numbers?
Am I wrong in thinking that keeping my immediate network relatively compact is the way to go?
Care to debate the issue?
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