Getting Branded Is Something To Crow About

Internet Marketing For Coaches has a great post on branding, and is a must read for anyone wishing to do any business, on or offline!

I’ve written before about the importance of using a decent photograph and identifying yourself on social networking sites such as Linkedin and Facebook.

Branding goes beyond trademarks, photographs and other symbols of your business though.

How you deal with people, however unreasonable they may seem, is important too.

Some months ago I had someone reply to a post I made in the Facebook group, Paying it Forward for Entrepreneurs.

The writer asked “what about the USA..” and berated me for a post that I’d made about helping orphans in Sri Lanka.

Rather than getting upset, I wrote about the whole thing here on my blogand pointed out that I am an Australian.

While I may have felt justified in flaming the person back, apart from causing even more ill feeling on this person’s part, the rant would have been public, and permanent!

That’s an important thing to remember about branding – your public persona is very much a part of your brand.

Since starting this site some months ago, I have been using my name and photograph, rather than a username and avatar on different sites.

While my username is still active in some places, I try and make sure that my real name is visible there too.

Branding is an age old concept, and with a name like Cockerill, it was easy to find that one of my family’s main emblems, at least since 1066, has been the rooster, or cock.

Teeg and I have been talking about branding lately and I found this rooster on Youtube. I wonder how ‘Crowing With Allan’ sounds..?

I have an icon of a rooster that I was thi9nking of using in my signature. I’m wondering what sort of a response that would bring though?