Having completed a couple of courses with AWAI (The American Writers and Artists Institute) and a short business writing course at Mitchell College (now Charles Sturt University), Allan Cockerill is an SEO copy writer and local marketing consultant as well working as a ghost writer for select clients.
Specializing in helping individuals and businesses get their conversation right in the market place, one of his favorite quotes is from The Clue Train Manifesto:
‘Markets are conversations – Talk is cheap, silence is fatal..’
Allan uses this quote from The Cluetrain Manifesto to make the point that if you aren’t engaging with your customers, and listening to what they say, they could be talking to others, and you may not like what they say!
A Life Long Learner
Allan describes himself as a “lifelong learner”, or a “serial expert”!
As well as being a writer, Allan is also an accredited commercial UAV (drone) pilot who takes a keen interest in photography, video and social media. His keen interest in these areas has helped him to create a network of experts in these fields.
Working as a consultant with failing businesses has reinforced Allan’s belief that a good conversation with the market place is absolutely essential.
This is a fancy way of saying that having good products and excellent service is a great start, but businesses need to know what their customers are looking for. And this means listening, fixing any problems that may arise quickly, and being aware of market trends.
Competing on price, while important, isn’t the be all and end all. Someone else will always find a way to sell things cheaper, what customers need is a business with great products at a reasonable price, with service to match.
I specialize in helping businesses build relationship with their clients in the market place.
Getting your conversation right with your market is vital. Get it wrong, and the world will know about it instantly.
This is true whether you are running a conventional off line business, or a business that operates primarily on the internet.
Seize The Day
Carpe Diem is the Latin word for seize the day, an in the context that Allan uses the term simply means to make the most of every opportunity to plot a course for present and future prosperity.
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