It Might Be A Drought If It Doesn’t Rain
The things people say when they have nothing to talk about! I don’t know why, but it really bugs me when people seem to have nothing to talk about apart from the weather. It’s been dry around here, dry and…
Allan Cockerill
A business consultant and copywriter based in Bathurst NSW Australia specializing in search engine friendly web content and social media.
Founder and CEO of This Writer For Hire/Allan Cockerill Services, Allan helps businesses to get their conversation right in the market place!
Allan also ghosts writes for select professional clients, and is able to "translate" industry jargon into copy that is easy to read and comprehend.
Current clients include a large international legal firm, a well known anthropologist and a number of hospitality businesses.
The Age Of The Serial Expert
Is This The Age Of The Serial Expert? I recently became acquainted with the work of Barbara Sher, author of the book “Refuse To Choose”. In her book, Barbara refers to “serial experts,” or “scanners”, as people who, for one…
Democracy Is The Worst Form Of Government
A quote by Winston Churchill caught my eye today: “It’s been said that democracy is the worst form of government, except for all the others that have been tried”. Watching the current election campaign in the US, and the manoeuvring…
With The New Day Comes New Strength
With The New Day Comes New Strength Or, as the old saying goes, things will look better in the morning. The title for this post comes from a quote by Eleanor Roosevelt, and actually says: “With the new day comes…