Being in business and having a product to sell a product to sell is no guarantee of success if your potential clients don’t trust you! Just ask Vodafone in Australia! Their marketing is very aggressive, they have the technology, but somewhere along the line their customer service has failed. And failed spectacularly! Where a site … Read more
One of the things that most of Australia’s on line population hates is the high cost, and poor access to decent broadband services. Australian ISP’s are hampered by the wholesale price that they need to pay, a cost that is a result of poor infrastructure planning by successive governments, and a lack of available bandwidth. … Read more
The short answer is no! The longer answer is that social media can be used for marketing purposes, but that is not what its purpose is for most people. Members of sites such as Facebook and Myspace usually tend to join for social reasons such as hanging out with friends, although business networking is becoming … Read more
I read a blog post earlier by Aussie Blogger, Ric Raftis about marketing guru Rick Schefren earlier today. Ric had received an email titled Can I Be Honest With You A Second Admitting that he may be seen as being pedantic, Ric shot back an email saying that he would prefer him to be honest … Read more
