During a recent “Chat Across The Pond”, Tege remarked that she one of the things she disliked most about some Internet Marketing is that it’s all trickery and sleight of hand, hiding the fact that there’s no real value there. Pretty strong words, but is she right? Email Marketing: What It Isn’t! Email marketing isn’t … Read more
With all the talk about social media marketing, and the value of social networking, it surprises me that the exponents of this “method” miss the most important point. That is, that social marketing is a great way of creating a buzz, but is a poor substitute for a balanced approach of paid advertising and good … Read more
A lot has been said about social networking, but the ‘Web 2.0’ networking movement that is sweeping the Internet is simply a reflection of off line society. In society, people generally tend to network together in groups made up of people involved in business, sport and service clubs, or religious groups. I’d say that the … Read more
