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Marketing

Life Be In It Today Is More Of Your Life

ByAllan Cockerill December 31, 2008

One of the most successful public education campaigns that I have ever seen would have to be the “Life Be In It’ series from the Australian Federal government. Started in 1975 by the Victorian state government, the program was so successful that it was adopted by the Australian Federal Government in 1978, and then launched…

Facebook

New Facebook Application Pays Users Ten Percent

ByAllan Cockerill March 19, 2008March 19, 2008

A new Facebook application, Market Lodge, pays users 10% when their friends buy on their recommendations. Market Lodge is a product of BSocial Networks Inc., and relies on the theme that people are more likely to trust recommendations of friends when buying online, because they know and trust them. The application’s page says: “With Market…