Why Would You Unfriend Someone On A Social Networking Site

This post was written thanks to a number of Plurk friends! I’ve posted a related piece on Su Comments about building online friendships. This post came about because of a plurk by Rantz Alot about why people would want to unfriend others on social media sites. Again, the things that get people offside are spam, … Read more

The Importance Of Friends On Social Media Sites

The importance of friends on social networks can’t be underestimated. In fact, without them, the sites wouldn’t be the same, and they certainly wouldn’t be social for a start. As silly as it may sounds, there are people who think that they can join a site like Plurk or Twitter, and simply start making announcements … Read more

The Point That Social Media Marketers Like to Miss

With all the talk about social media marketing, and the value of social networking, it surprises me that the exponents of this “method” miss the most important point. That is, that social marketing is a great way of creating a buzz, but is a poor substitute for a balanced approach of paid advertising and good … Read more