With all the talk about social media marketing, and the value of social networking, it surprises me that the exponents of this “method” miss the most important point. That is, that social marketing is a great way of creating a buzz, but is a poor substitute for a balanced approach of paid advertising and good … Read more
Is social media the marketers dream? I’ve seen so much garbage about social media marketing that I’m just about ready to explode, because the concept as taught by many is a farce. A lot of material has been produced by people who really don’t have much of an idea about the topic. This stuff gets … Read more
Using social media to build your presence online needn’t involve spam, nor does it require a large financial investment! Basically all it involves is time, and done correctly, it can actually make money for you. One way to do this is to set up a profile, and then write ‘mini blogs’ in your field of … Read more
Two Gurus . . . One Socialmedia Cup It was a nice quiet morning here in Oz, as I sat down and started playing on Plurk. It soon started to heat up though when one well known marketer started plurking. He plurked pretty well, even though he claimed not to understand the site. He’s on … Read more
