Reason Number One: The subject isn’t relevant to the person receiving the email. I received one this morning that read: “The top 5 reasons why your golf game sucks!” I don’t play golf for a start, so I already know that my game would suck if I got out on to the golf course. Why…
[masterylabs_dropbox_audio file=”http://allancockerill.com/v/bso.mp3″ image=”http://www.allancockerill.com/images/prisoner.png” mobile=”” phone=”” tablet=”” controls=”yes” autoplay=”no” loop=”no” link=”” redirect=”” skip=”” shadow=”0″ border=”0″] This IS real life! The internet has opened up a lot of business opportunities, but we do have to beware. There are a number of so called “marketers” out there who’s prime goal is to separate unsuspecting buyers from their money,…
I’ve spent years analyzing email marketing, working out what works, and what doesn’t. Below is an example of what doesn’t work, and here are the reasons why. Reason 1: I’m not subscribed to this person’s list, I don’t know them from Adam. Yes, it’s spam! Reason 2: I have no idea what the offer is….
I cover a wide range of topics here at Coffee with Allan. There are a few reasons for this. Number one would have to be that my clients come from a number of different fields, and I can easily test my knowledge of their product or service here. The second reason would have to be…
