During a recent “Chat Across The Pond”, Tege remarked that she one of the things she disliked most about some Internet Marketing is that it’s all trickery and sleight of hand, hiding the fact that there’s no real value there. Pretty strong words, but is she right? Email Marketing: What It Isn’t! Email marketing isn’t…
Below: a representation an average social network! The typical network is linked by common interests! Although any one individual may not be directly linked to every single member of the network, they are linked through other members. This means that in a network of 2,000 members, one person may only know 10%, or 200 of…
“Markets are conversations – talk is cheap, silence is fatal” from The Cluetrain Manifesto, Levine, Locke, Searls & Weinberger. What does your web site say to your visitors? Is your site or blog encouraging return visitors? Do people buy the products that you promote? Are your visitors staying for more than a few seconds? Do…
One of the most successful public education campaigns that I have ever seen would have to be the “Life Be In It’ series from the Australian Federal government. Started in 1975 by the Victorian state government, the program was so successful that it was adopted by the Australian Federal Government in 1978, and then launched…
