I’ve spent years analyzing email marketing, working out what works, and what doesn’t. Below is an example of what doesn’t work, and here are the reasons why. Reason 1: I’m not subscribed to this person’s list, I don’t know them from Adam. Yes, it’s spam! Reason 2: I have no idea what the offer is….
Allan Cockerill rants! Let’s get something straight! A worker is worthy of their hire, whether that worker is the CEO of a large company, a company clerk, a cook, bus driver, or even a writer, that worker deserves to be paid for their time, effort, and knowledge. I have had a few requests lately to…
I wrote about Anzac Day 2016 here the other day. ANZAC Day 2016 has come and gone, and with it, the usual debate about whether days such as this glorify war, and the ugliness that goes with it. [sm_smlts_cols] [sm_smlts_col type=”lts-one-half”]The ugliness includes the death and destruction. It includes the raping and the pillaging, the…
One of the things that I have learned from history is, that we never seem to learn from history. Yesterday I wrote about the demise of Hill End in the central west of NSW, Australia. This little town could be anywhere in the world though, and there are indeed probably thousands of towns that have…
