I’ve spent years analyzing email marketing, working out what works, and what doesn’t.
Below is an example of what doesn’t work, and here are the reasons why.
Reason 1: I’m not subscribed to this person’s list, I don’t know them from Adam. Yes, it’s spam!
Reason 2: I have no idea what the offer is. Why would I want to access the private VIP offer?
Reason 3: He’s trying to bribe me with gifts! (I have enough junk on my hard drive).
Reason 4: The links to the “offer” and to the unsubscribe link are the same.
That means that regardless of whether I want to go to that page or not, that’s where I will end up!
Will I cop a virus? Who owns the site? What will happen when I arrive there?
I think that I need to teach a course on this stuff!
Enjoy your weekend!
