One of the most common mistakes we can make with blogs and other websites is to design them according to our own likes and dislikes.
While self expression is fine, if we are hoping to attract people, and keep them there long enough to read what we want them to, we need to build according to what they want.
If the colors on your theme are too gaudy, the text too small, or hard to read against the background, people will lose patience quickly and leave.
The other point to remember is the speed with which your blog, or website loads.
I had troubles with my broadband connection this week, and spent a few days on dial up speed.
It was a maddening experience to say the least.
One of the slowest sites to load was my own, which made me even madder.
Having said that though, it caused me to start working through my blogs, and websites, and start slimming them down,
I’m in the process of working out what’s slowing them down, and what I need to do to fix it.
To summarize, color clashes, and difficult to read text can turn people off.
This is especially true if their eyes are tired, or if they are vision impaired at all.
Slow loading sites are self defeating, especially if you are a marketer.
You can have all the greatest widgets and plugins, but if your site takes so long to load that visitors won’t wait, it’s all to no avail….
