Is Your Social Media Strategy Hurting Your Brand

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Now that everyone in the world seems to have discovered discovered the value of using social media for business, I wonder if anyone has realized that they could be doing more harm than good for their image (brand)?

Armed with the good news that social media is where the next marketing frontier is located, many businesses are diving in boots and all, not knowing that there are snags there that could affect their business.

Many don’t bother to check the Terms of Service of different sites, assuming that Facebook and say, Twitter must be the same, right?

As I’ve said before, the key word in social networking is social!

That means that the majority of people are there to hang out with friends!

While it may be pretty cool (for some) to follow high profile folks like Britney Spears or Ellen DeGeneres, it doesn’t necessarily follow that they want to get sales messages all day from businesses.

Your offer may or may not be the greatest thing since sliced bread, but if you turn your followers away with to many updates and links, you’re only hurting your self!

Tege and I are putting together a social media course to show small business how to use these sites effectively, without harming their image.

Like to know more? Contact us here!