© 2007 - 2011 Allan Cockerill All Rights Reserved
With all the talk about social media marketing, and the value of social networking, it surprises me that the exponents of this “method” miss the most important point.
That is, that social marketing is a great way of creating a buzz, but is a poor substitute for a balanced approach of paid advertising and good search engine optimization.
I was looking at some of Plurks most popular members today, and note a feature that is common to all.
Their responses far out number their original plurks.
Teeg has 409 plurks, and 6624 responses while still building traffic to her site.
kdfrawg has 641 Plurks, and 15282 responses while still managing to promote his blog here.
Many marketers make the mistake of coming on to social media platforms and simply leaving the link to their website, and not interacting much at all.
Last weekend one well known marketer did that several times, and after several attempts to stop following his timeline, and mute his plurks, I simply dropped him as a friend.
I wasn’t the only one – when I checked back on Tuesday, the number of friends on his profile had dropped by half.
If he doesn’t soon wake up, he will be broadcasting to no one.
I know that he is much more responsible on Linkedin, Myspace and Facebook, where we are also connected so why he chose to do this I have no idea.
People seem to get away with this behavior on Twitter, but Plurk is a different beast altogether.
As KDFrawg says on his blog, Twitter is for announcements, and Plurk is for conversations.
Social media is about interaction, and being social.
Adding friends, and then simply advertising your latest project to them is in reality, not networking at all.
I’d call it treating people with contempt.
I generally stop following people who constantly do this.
Hopefully, one day the message will get through…
© 2007 - 2011 Allan Cockerill All Rights Reserved
